SKYU

Skyu's founders approached us with a unique challenge: they asked us to create a customer-centric brand that would break the mold of the old-fashioned air freight industry. They aimed to simplify the lives of logistics managers by offering a complete air freight solution, regardless of company size or cargo. To achieve this, they envisioned creating an independent search platform. This platform would allow users to quickly find the best solution for their specific needs from all providers by entering a few key details. Users could then easily book and manage their deliveries through the same platform.

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The brand

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First, we had to clarify the positioning of the new brand. In a series of workshops, we created the buyer persona, defined the target market, identified competitors, defined the brand values and unique value proposition, and set the objectives. "We believe we can change the current state of the industry and make life easier for our customers." Once we had the basics in place, we began thorough research to better understand the air freight market and current trends. We identified the visual characteristics of the leading brands, keeping in mind their similarities and unique features. Based on our findings, we started to experiment with visual styles. Working closely with our clients, we developed a visual identity that best reflects the brand message: unconventional, forward-thinking, and professional—but also reliable and decisive. We achieved a delicate balance between new and old, familiar and brand new, by dramatically using widely recognized colors, modern layouts and fonts, and familiar, easily identifiable images. Finally, we defined a verbal style that, combined with the visuals, conveyed immediacy and novelty to the target audience. Are you looking for the best air freight solution?

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The app

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The next step was to design the web application, which is the core of the service. This is how we brought the brand to life. First, we made a list of all the features that seemed useful, and then we selected the ones that were essential to achieving the desired result. Remember, this is a startup, so we had to keep a lean approach in mind. Once we had mapped out the functions, we put together an information architecture. The web application consisted of three main parts: the website with a user-friendly, step-by-step questionnaire on the front end; the user profiles and administrator accounts on the back end. After defining the above, we created the low-fidelity wireframes, thoroughly reviewed and tested them, and then cross-referenced them with the brand guidelines before prototyping. We tested the prototypes once more and, after fine-tuning the settings, began development. To ensure that the application would be truly viable for future use, we included some extra development time at the end of the process. Once the beta version was ready, we tested it on real users. Based on feedback from our clients and their customers, we made modifications, added new features to the web app, and fine-tuned existing ones.