They provided us with more than just a concept; the client had a strategy ready. Our role was to design a brand identity that would fairly represent what he had envisioned. As this was a new chain, it was crucial that we come up with a framework rather than a strict set of rules to allow the identity to grow with the brand and for new additions to the chain to have their own personalities while maintaining the core values and essence of Sun and Sea.
Through close collaboration with the client’s team, we managed to design an identity that is distinctive yet flexible. We applied this new identity to a website and brand collateral.
Most Western travelers who visit exotic beach resorts stay within the property for most of their trip. Even though they are physically in a remote location, they mentally remain at home, with the addition of a beach and a nice view.
The client had envisioned a hotel chain that allows its guests to immerse themselves in the culture of their destination country: to truly experience the surroundings, participate in local activities, meet the people, and truly leave behind the troubles of home.
When we first consulted about this project, there was already a vision, a strategy, and a tight deadline. The first official appearance of the hotel chain at a trade fair was due in only 4 months; hence, we had to come up with a complex brand identity and design a website and marketing materials in record time.
To address the issue of a short timeframe, we decided to do something quite unorthodox - we began working on brand identity and brand execution simultaneously.
While one team was busy translating the core values into a visual and verbal language, another was working on website functions and layout.
We were able to accept this challenge with confidence in a positive outcome because we had a sound strategy to work with and direct access to decision-makers. We had all the help we needed; the client provided us with research and quick feedback. This enabled us to work at a fast pace, going through many iterations in a matter of weeks.
Once we had the final identity, we applied it to our wireframes, marketing materials, and other brand collateral.
We managed to complete the project just in time. By the time the trade fair opened, the team had prepared all the marketing materials, designed a beautiful booth, and launched the website.
The trade fair turned out to be a success. A professional audience welcomed the new brand, and it began its journey on the road to making exotic travel an immersive experience.
Brand identity
Web design
Development
Katalin Fodor
Lead designer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Adobe XD
Webflow
Hospitality
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Owner, strategist
