The Zoi brand is inspired by this attitude, and its products contribute to a healthy, balanced lifestyle.
Our challenge was to communicate the goodwill and positive energy that our client represents to consumers the moment they pick up a Zoi product from the shelf.
To create the ideal solution, we held a workshop to accurately understand the target audience and the ideas behind the brand. Then we did research, dug through the market, collected ideas, and gained inspiration. Only then did we begin the planning, which we finalized in close cooperation with the client. Along the way, as usual, we asked for feedback from the target group in addition to the immediate stakeholders, so that we could really convey the message we wanted.
After everyone was satisfied with the appearance of the brand, we moved on to the label design. As a brand and product line, it was important to take into account the cost of production, so we had to design the best possible look with splits.
Zoi's first product, energy bars, appeared at the end of 2021 with breakthrough success. We will continue to work together and look forward to Zoi's next product lines.
Brand identity
Katalin Fodor
Lead designer
Oliver Tasnadi
Creative lead
Clarifying
Design
Implementation
Adobe Illustrator
Adobe Photoshop
Consumer goods and services
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Owner, strategist
